Your Brand. Your Voice.
Our Writing Expertise.
Principal Copywriter & Content Strategist
High-Performing Nurture Content and Copy You and Your Team Can Be Proud Of
How many times have you “checked the boxes” on your copy or content just to meet a deadline and get a campaign out the door? It’d be nice to actually create new email copy or tweak the sales page or create more meaningful content assets based on the data from the last two (or 10) nurture campaigns—but whose team has time for THAT?!
I, along with the carefully curated team of content and copywriters I work with, act as an extension of your marketing and creative team. Having spent much of my career as a marketing and communications consultant for organizations of all sizes, my clients benefit from my ability to:
quickly and accurately assess their needs, brand voice, and what matters most to their clients and prospects,
bring clarity to projects with cross-functional teams (and maybe competing priorities),
and craft content and copy that builds a brand’s know, like, and trust factor during the lead nurture process.
My approach to copy and content is deeply rooted in tried-and-true marketing principles:
clarity beats cleverness,
always appeal to your prospects’ emotional problems first (then back it up with logic,) and
it’s better to test than to guess.
User experience, quality content, and attention to analytics are central to delivering the right message to the right audience at the right phase of lead nurture programs.
I founded MPower Content to be the extra set of (exceptionally talented and strategic) hands to help marketing and creative teams execute their nurture marketing strategies.
Marketing managers and directors have a special place in my heart because I’ve been one!
I know what it’s like to be frustrated and overwhelmed, so mired in the day-to-day of “getting it all done” that you almost never get a chance to step back, take a breath, and actually create the kind of content, copy, and campaigns that you KNOW you and your team are capable of producing… if only you had more time and more help.
That’s where I come in.